Natural Link Building
What Is Natural Link Building?
Link Building used to be the holy grail of optimisation and increasing your website’s ranking. Unfortunately, Google and other search engines became savvy to the techniques people were using to “game” the system and manipulate rankings. This consequently led to huge penalties for those who used the likes of blog networks, repeated anchor texts, and generally unnatural link building solutions. Businesses and websites who had employed such SEO tactics literally disappeared from the top pages overnight.
Now don’t get us wrong, link building is still great and it does contribute to how search engines rank your website, but you want links that are natural. Natural links are written for eyeballs instead of search engine robots and will genuinely bring in leads. Any rank increase is simply a bonus and fortunately a helpful side effect.
So How Exactly Do You Get These “Natural Links”
Well for one, we don’t use any harmful or misinformed methods such as blog networks. All our links come from natural sources. We will use techniques such as:
- Targeted press releases that will contain your link and website information
- Article and content syndication methods that will again contain links to your website
- Social sharing methods of building links and social signals (search engines love to see that people are sharing or talking about your website)
- Competition analysis to reverse engineer if not better the determining ranking factors
All of our methods are completely natural, so you don’t have to worry about whether or not your website will be hit in the next search engine/algorithm update.